Everyone is looking to cut energy costs and go greener — and businesses know it.
Across New Jersey, thousands of energy savings companies are vying for your business, and at a certain point, the sheer number of options can seem suffocating.
Sure, certain things vary from company to company — financial programs, specific technology, contract parameters — but until you get to the finer details, it’s tough to distinguish any one company away from the pack. It’s not always easy to find a company you can trust.
So what exactly inspired me to write this article? A better question would be who inspired me. Recently out networking, I was approached by a complete stranger who flat out asked me: “What do you do better than anyone else?” At first, I felt my throat tighten up as I worried that I might not have a great answer for him, ultimately embarrassing myself and blowing an opportunity to make a good impression.
I couldn’t just say “We sell energy saving products.” For one, that would be greatly underselling ourselves, as you’ll hopefully soon realize. Not to mention it would be a pretty pathetic sales pitch. That would be like a chef of a restaurant saying, “I cook.” It leaves a lot on the table. Thinking on my feet, I was able to come up with three key points that differentiate Attics And More (Attics And More) from other New Jersey energy savings companies.
WE PROVIDE HOME-BY-HOME SOLUTIONS
When it comes to any technology there are always a lot of questions. Green energy is no different. In fact, it often necessitates more questions than other home improvement projects and technology because of its many considerations.
Many energy savings businesses circumvent this complexity by offering a small variety of products, or by asserting their singular product is the must-have antidote to every homeowner’s energy budgeting dilemmas.
The truth is, every home and property is a unique situation. Every household needs to be assessed on an individual level, and not every home is going to benefit the most from the exact same product. That’s why we pride ourselves on providing homeowners with an assortment of energy saving products to find the perfect fit for you.
Our process doesn’t start with a sales pitch — it begins with a discussion. As opposed to other companies that start conversations with “See how great our product is,” we simply ask homeowners: “Do you know what your home qualifies for?”
We have the ability to recommend the energy saving product that works best for your home and your budget. Whether your home best benefits from our multi-layer insulation or our solar-powered attic ventilation systems, we’re here to find the custom solution for you. Our products work for your home, not the other way around.
Many of our products work incredibly well when paired together, giving you and your home compounding energy savings that increase energy efficiency, home appreciation, and reduce your carbon footprint all at once.
WE COMPETE AGAINST OURSELVES
Competition is often a big, scary word in the business world. Many companies think of competition negatively. They associate it with the outside world closing in, trying to steal a piece of their pie. At Attics And More, we encourage competition because—from a customer’s viewpoint—it promotes better overall service and better value.
To better serve our customers, we have created independent brands, or sales teams, to compete against each other. An example of one of our brands is The Solar Ladies of New Jersey, which was launched as an opportunity to better communicate the advantages of switching to green energy power in New Jersey. Additional brands include “Solar Veterans” and “The Men of Energy.” Each brand works independently to promote renewable energy through community events, organized presentations, and in-home savings consultations.
By creating a healthy balance of internal competition and cross-company collaboration we make obtaining energy saving products for your home more relatable and easier to understand. Adding energy-efficient improvements is like any home buying decision—you need to work with someone you can trust.
The customer’s perspective is our reality. Consistently diversifying our field helps us realize the varying perspectives of homeowners in New Jersey, Pennsylvania and Delaware, creating widespread trust in our company.
WE RELY ON OUR NETWORK OF POWER PARTNERS
To further build on trust, we look at how trust is built: with consistency. Most homeowners have a Rolodex, or filing cabinet, full of businesses and professionals they’ve worked with in the past. As my dad always said whenever a situation at home came up: “Don’t worry, I got a guy for that.”
Referrals and word-of-mouth remain strong buying influencers even in the Age of Google. In fact, a study by Business 2 Community found that over 80% of Americans seek recommendations when making a purchase of any kind. In addition, incentive structure plays a big role in increasing referral activity.
Supporting a network of power partners is huge for us. We rely on real estate agents, general contractors, roofers, power washing companies, electricians, painters, and many other in-home professionals for introductions. The quality service and consistent approach provided by these companies is invaluable.
We provide complete support to make earning referral rewards for partners easy. Attics And More Power Partners receive customized marketing materials, access to our online referral software, detailed sales pipeline reports, social collaboration, and ongoing training and promotions to earn more rewards for their referrals.
Maintaining these relationships not only benefits our businesses, it also positively impacts our customers and their homes. Priorities always change from one home to the next. Maybe a homeowner really, really wants to remodel their bathroom. We have the ability to make that project financially justifiable. Using the projected energy savings from our products, and channeling the expertise from our home remodeling power partner, we can demonstrate an innovative way for that homeowner to fund their dream bathroom.
Don’t get us wrong. We are not home remodelers, or painters, or anything of that sort. We are green technology experts who have a focus on putting your energy savings to work for you and your home.
I once overheard a prospective customer say, “You’re all selling the same thing.” At the time, I took that personally, but realized that we as a company didn’t do a good job of explaining what makes us different from other companies.
As history has shown, technology will come and go in waves. Good companies have good technology. Great companies have great people. At any given moment, the green energy bubble in New Jersey may burst. All it takes is one swift act in legislature, as we have seen in other states like Hawaii and Maine. Our mission at Attics And More is to be an energy savings company that endures to build more efficient homes for our customers and planet.